[rescue] Slightly OT: Bad Cap Saga
jdboyd at jdboyd.net
Mon Aug 18 23:46:00 CDT 2008
On Mon, Aug 18, 2008 at 10:30:05PM -0400, Sandwich Maker wrote:
> i used to think that 'snapper' was a silly name for a lawn mower
> company, but that's exactly what they did to walmart when they came
> calling. they refused to dilute their brand by making a cheap model
> just for walmart and they refused to reduce costs by offshoring
> production, both because they felt loyalty to their workers and
> because in their very seasonal business short supply lines and rapid
> response are essential. they understood their business. they knew
> they couldn't do it on walmart's terms.
Simplicity (the owner of Snapper) was bought by Briggs and Stratton, who
does sell to Walmart. It is probably only a matter of time until
Walmart carries Snapper in addition to Sears.
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